Research Expertise
Understanding the User Experience
Optimize your product to give your users the best experience and gain a competitive edge in the market. We provide customized expertise to support user-centric product development across the entire planning lifecycle - from defining opportunities, to developing concepts, to assessing the experience of the product or service.
Defining the Opportunity
- Who are your customers and what do they look like?
- What are the unmet needs of your customer that your new product/service can fulfill?
- What design do users want?
Developing Concepts
- Which concepts are the most appealing to your customers?
- What is the reaction to your concept/prototype?
- What needs to be changed with your product/service before it is ready to be launched?
Assessing the Experience
- Does your product/service meet your user’s needs?
- Does your product/service perform in an optimal way?
- How does the experience of your product compare to competitive products/services?
User-Centric Methodologies
We have a range of user-centric methodologies that we use to help you answer your questions. Methodologies are tailored to your specific research requirements, but may include one or a combination of the following:
Opportunity Definition
- Use Case Definition
- Ethnographic Inquiry
- Design Ideation
- Persona Development
Concept Development
- Concept Testing
- Prototype Evaluation
- Storyboard & Wireframing
- Best Practice Guidelines
Experience Assessment
- Usability Testing
- Experience Benchmarking
- Performance Testing
- Satisfaction Analysis
Technical & Performance Validation
Accurately measure the real-world performance of your products to ensure they are meeting consumer expectations. We create protocols that enable us to assess your products’ performance, such as battery life, audio quality, and performance speed. This can be used for a range of applications, from marketing claims to identifying technical shortcomings.
Battery Life
Display Brightness, Color Gamut
Image Sharpness, Brightness, Color Accuracy
Audio Volume, Clarity
Video Stability, Clarity
Processor Performance
Feature Audit
Consumer Preference Testing
Coverage Areas
UX Connect has experience conducting research across all areas of consumer technology. Our core areas of coverage can be broken down into the following three categories:
Smart Home
Connected TVs
OTT Video
Digital Assistants
Home Security
Consumer Robotics
Smart Home
Connected TVs
OTT Video
Digital Assistants
Home Security
Consumer Robotics
Mobile Devices
Smartphones
Tablets/Laptops
Smart Watches
Earbuds/Headphones
AR/VR
Mobile Devices
Smartphones
Tablets/Laptops
Smart Watches
Earbuds/Headphones
AR/VR
Connected Vehicles
Navigation
Communication
Entertainment
Autonomous Vehicles
In-Vehicle HMI
Connected Vehicles
Navigation
Communication
Entertainment
Autonomous Vehicles
In-Vehicle HMI
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