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BEV OWNERS: PURCHASE DRIVERS & THE BEV USER JOURNEY

This report presents the findings of UX Connect’s research with existing owners of battery electric vehicles (BEVs), undertaken in the US in July 2024. The report aims to understand the following:

  • Reasons for purchasing a BEV
  • Pre-Journey Activities
  • Mobile Apps Used
  • Activities Undertaken when Starting a Journey
  • Activities Undertaken while Driving
  • Activities Undertaken when Ending a Journey
  • Charging Behaviors

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    Paul Brown
    Founder & Head of Research

    Paul is the founder of UX Connect. He leads UX research studies across mobile devices, media, smart home and the connected vehicle. He also supports clients in developing their user experience strategies.

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