I am thrilled that you have found us and are excited for you to discover the different UX research capabilities that we offer.
From an early age I always enjoyed playing with new gadgets, and learning about the newest technologies. Since starting my career in the consumer research industry in 2005 I have seen many changes in consumer electronics in this period of time, and been fortunate enough to conduct research on some of the newest innovations along the way:
- Apple entering the mobile space with the invention of the iPhone, and smartphones becoming widely adopted, and how they have evolved – 10 years ago nobody wanted a 6.8” display in their pocket or that their phone would become their main camera;
- The introduction of 3G, 4G and 5G, and all the advanced data services that this resulted in, including app stores, streaming video, and changes in the way we communicate with each other;
- The changing landscape of how consumers watch TV, with the plethora of OTT services now available – I currently have subscriptions to Netflix, Amazon Prime, YouTube TV, Apple TV+, ESPN+, Paramount+, HBO and Disney+ (and I am sure I am forgetting some!);
- Smart assistants , and voice control becoming mainstream – something users hated when I first started in research;
- Tesla putting a large touchscreen in a vehicle, vehicles becoming connected, and the value-add services this brings to the driving experience;
- Autonomous vehicles, and being in the car the first time a user experiences this – some of the scariest moments of my research career!
I have always enjoyed observing users using different products, listening to what they like/dislike about the experience, and helping clients to improve their offerings. At UX Connect we believe that for your product or service to provide the best user experience, it is important for you to understand who your user is, why they use your product/service, and how they use it. To do this requires you to form a connection with your users. We always put the user at the heart of our research as we look to provide you with that independent, unbiased connection.
One of the aspects I enjoy most about consumer research is the fast pace in which technology evolves, and I believe that this will continue for a long time. I look forward to helping you on this ever-changing journey.
We hope that you consider UX Connect for your next research needs, and if you have any questions or would like to find more about how we can help you, I would love to hear from you.
Best regards,
Paul Brown
Founder, UX Connect Research.
