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FOLDABLE SMARTPHONE OWNERS: PURCHASE DRIVERS AND USER BEHAVIORS

This report presents the findings of UX Connect’s research with existing owners of foldable phones, undertaken in the US in July 2024. The report aims to understand the following:

  • Reasons for purchasing a foldable smartphone
  • What they use their foldable smartphone
  • Changes in usage behavior compared to their previous phone
  • Likes/dislikes of a foldable phone
  • Opportunities for improving the foldable smartphone experience

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    Paul Brown
    Founder & Head of Research

    Paul is the founder of UX Connect. He leads UX research studies across mobile devices, media, smart home and the connected vehicle. He also supports clients in developing their user experience strategies.

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