Netflix Clips offers a convenient, engaging way for users to discover new content through short-form vertical video format. Its prominent placement within the Netflix homepage makes it easy to find, while straightforward and clear features allow users to explore shows and movies, save titles and share clips. However, there are opportunities to improve the initial experience by providing a brief introduction to navigation and functionality. UX Connect’s expert review identified opportunities to enhance content sharing, particularly through Instagram Stories. The biggest area for improvement is personalization, with recommendations not always reflecting users’ viewing preferences and limited options to provide feedback on unwanted content. We also identified instances where previously watched content was being recommended. Addressing these areas could help Netflix make Clips a more relevant, intuitive and effective content discovery experience – something that is vital if users are to continually engage with it.
