Mobile Devices

Foldable Smartphone Owners: Purchase Drivers and User Behaviors

Mobile Devices, Research Studies /

This report presents the findings of UX Connect’s research with existing owners of foldable phones, undertaken in the US in July 2024. The report aims to understand the following:

  • Reasons for purchasing a foldable smartphone
  • What they use their foldable smartphone
  • Changes in usage behavior compared to their previous phone
  • Likes/dislikes of a foldable phone
  • Opportunities for improving the foldable smartphone experience

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Last Updated: November 7th, 2023

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