FOLDABLE SMARTPHONE OWNERS: PURCHASE DRIVERS AND USER BEHAVIORS
This report presents the findings of UX Connect’s research with existing owners of foldable phones, undertaken in the US in July 2024. The report aims to understand the following:
- Reasons for purchasing a foldable smartphone
- What they use their foldable smartphone
- Changes in usage behavior compared to their previous phone
- Likes/dislikes of a foldable phone
- Opportunities for improving the foldable smartphone experience
FOLDABLE SMARTPHONE OWNERS: PURCHASE DRIVERS AND USER BEHAVIORS Read More »