Research Studies

Prepaid Mobile Plans: Best Practices to Win Visitors Traveling to the US for the 2026 FIFA World Cup

The 2026 FIFA World Cup is expected to drive a surge in mobile connectivity demand across the US. UX Connect undertook a study to analyze the end-to-end purchase journey for 11 prepaid plan providers in the US from the perspective of an international traveler. Based on the analysis of these providers, UX Connect has identified over 25 best practices that should be implemented at each stage of the journey to make the experience as seamless as possible.

Prepaid Mobile Plans: Best Practices to Win Visitors Traveling to the US for the 2026 FIFA World Cup Read More »

Prepaid eSIMs in Spain: Understanding the User Journey

Global travel is growing fast, having dropped significantly in 2020 and 2021 due to the COVID pandemic. At the same time, the number of eSIM-enabled smartphones continues to grow.

UX Connect undertook a benchmark analysis of the user journey to purchase and activate eSIMs for travel in Spain from the three largest Spanish mobile operators – Movistar, Orange, and Vodafone, as well as Airalo – a dedicated eSIM provider.

Prepaid eSIMs in Spain: Understanding the User Journey Read More »

Foldable Smartphone Owners: Purchase Drivers and User Behaviors

This report presents the findings of UX Connect’s research with existing owners of foldable phones, undertaken in the US in July 2024. The report aims to understand the following:

  • Reasons for purchasing a foldable smartphone
  • What they use their foldable smartphone
  • Changes in usage behavior compared to their previous phone
  • Likes/dislikes of a foldable phone
  • Opportunities for improving the foldable smartphone experience

Foldable Smartphone Owners: Purchase Drivers and User Behaviors Read More »

Scroll to Top
Privacy Policy