The new Apple iPhone Air is Apple’s thinnest iPhone ever, and will help generate a buzz that seems to have been lacking somewhat following recent iPhone launches. The iPhone Air will lead to an increase in foot traffic into Apple stores as users want to see and hold the device in person. This will help drive sales of phones and accessories in general, even if the iPhone Air is not what is ultimately purchased. The thin design does mean there are some limitations in hardware. A smaller battery capacity may be a concern for some users, though Apple is looking to mitigate that through software optimization, adaptive power management and accessories. The introduction of eSIM only for the iPhone Air globally will mean a simple process is required for activating a plan, especially for those transitioning from a physical SIM card for the first time.
