UX Connect is excited to announce the launch of UX Insights Hub, an online research community and consumer telemetry platform that provides quantitative insights into consumer mobile behaviors. The bespoke panel allows us to send out surveys to targeted respondents, while the telemetry element provides deep insights into how end users use their device on a day-to-day basis. UX Insights Hub data provides insight into critical consumer trends enabling strategic and tactical decision making and planning for:
- Future network capacity
- Competitor threats
- Product development and strategy
- Marketing plans
- Content development
- Partnership growth
Online Research Community
UX Insights Hub’s custom panel enables us to get quick feedback from pre-qualified respondents on hot topics via quick surveys, as well as provide recurring responses that can be tracked over time. UX Connect clients are also able to ask their own confidential questions directly to the panel. Surveys can be sent out to the entire panel, or target specific user groups, such as:
- Basic demographics (age, gender, ethnicity, marital status, household income)
- Phone (brand, model, tier)
- Mobile carrier
- Product ownership (smartphone, tablet, laptop/PC, smart TV)
Consumer Telemetry
Through the UX Insights Hub app installed on our proprietary opt-in panel, the UX Insights Hub platform captures each consumer’s every action and interaction that occurs on the mobile device, providing an ongoing flow of data that allows us to answer questions such as:
- Which apps do users have installed on their devices and how often do they use them?
- What time of day do different apps get used, and how long are they used for?
- What devices have the most minutes of use and use the most data?
- Which state (Wi-Fi and Cellular) are users using an app and device?
- How much wireless data is used on each network / carrier?
- What is the battery performance of devices based on actual real-world data and app use?
UX Insights Hub is currently available on Android smartphones in the US, where our panel already has over 1,000 members and is growing.
To learn more about how UX Insights Hub can support you, contact us here.
