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Prepaid eSIMs in Spain: Understanding the User Journey

  • Global travel is growing fast, having dropped significantly in 2020 and 2021 due to the COVID pandemic.
  • At the same time, the number of eSIM-enabled smartphones continues to grow.
  • Smartphones are essential travel tools, supporting navigation, communication, payments, and itinerary management.
  • International roaming costs can be very expensive, and so travelers look to eSIMs as a cost-effective way of staying connected while away from home.
  • UX Connect undertook a benchmark analysis of the user journey to purchase and activate eSIMs for travel in Spain from the three largest Spanish mobile operators – Movistar, Orange, and Vodafone, as well as Airalo – a dedicated eSIM provider.

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    Paul Brown
    Founder & Head of Research

    Paul is the founder of UX Connect. He leads UX research studies across mobile devices, media, smart home and the connected vehicle. He also supports clients in developing their user experience strategies.

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