- Global travel is growing fast, having dropped significantly in 2020 and 2021 due to the COVID pandemic.
- At the same time, the number of eSIM-enabled smartphones continues to grow.
- Smartphones are essential travel tools, supporting navigation, communication, payments, and itinerary management.
- International roaming costs can be very expensive, and so travelers look to eSIMs as a cost-effective way of staying connected while away from home.
- UX Connect undertook a benchmark analysis of the user journey to purchase and activate eSIMs for travel in Spain from the three largest Spanish mobile operators – Movistar, Orange, and Vodafone, as well as Airalo – a dedicated eSIM provider.


